AB Testing | Page 16 | PSM Certifications

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AB Testing

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AB Testing

A/B testing is when you test two (or more) versions of a page to see which performs better. In this training, you'll learn why A/B testing is important and beneficial, what elements you can test, and examples of tools to help set up tests. We'll also walk through how to set up a mock test within Visual Website Optimizer (VWO).

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