PPC 101: An Introduction to PPC | Perfect Search Media

Training Videos
PPC Introduction

PPC Introduction

In pay-per-click (PPC) advertising, advertisers don’t pay for impressions, but rather when their ads are clicked on (as the name suggests). This PPC introduction will cover the following topics:

  • What is PPC?
  • Why Paid Search?
  • Account Anatomy
  • Terminology
  • Keywords
  • Ad Formats

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